We help businesses navigate the digital landscape with clarity and confidence. Whether refining your brand and marketing approach or integrating new technologies, we position you for long-term success with practical, results-driven solutions.

Our consulting clients work with us directly, or through funded organizations like WeTech, OCI, and Invest Ottawa. You’ll benefit from personalized guidance on branding, marketing, and operations to help your businesses at every stage of growth.

Business Advisory Services

Running a business comes with big decisions, challenges, and opportunities—and sometimes, you need a trusted guide.

We’ve helped hundreds of entrepreneurs find clarity, focus, and strategies to grow with confidence. Whether refining your brand, streamlining operations, or navigating a new phase, we offer practical, tailored advice to move you forward.

With expertise in branding, marketing, sales, operations, and digital modernization, we take a thoughtful, down-to-earth approach. Let’s build your next chapter together.

Fractional CMO Services

Marketing is the engine of growth—but without the right strategy, it can feel like a constant uphill battle. That’s where we come in. As your Fractional CMO, we help you turn your marketing into a growth engine.

Cut Through the Noise:
As your Fractional CMO, we bring deep marketing expertise to help you cut through the noise, refine your positioning, and build a strategy that drives real results.

Clear Communication:
Whether you need to optimize your marketing channels, strengthen your brand, develop a go-to-market plan, or align your efforts with business goals, we provide clear, actionable guidance tailored to your needs..

Real-World Experience:
With experience across industries and a practical, no-fluff approach, we focus on what works—balancing creativity, data, and execution to move your business forward.

Digital Modernization

Identifying Opportunities:
Assessing current operations to uncover areas for digital enhancement.

Implementing Solutions:
Integrating technologies that align with business goals and improve efficiency.

Driving Growth:
Crafting strategies that leverage digital tools to expand market reach and profitability.

    • Ridgebase: A technology consultancy specializing in cloud solutions and automation, seeking streamlined workflows and improved client management systems.

    • RedLore: A smart logistics company modernizing its operations with IoT solutions for real-time tracking.

    • Village House: A restaurant aiming to enhance its digital presence and optimize reservation systems to improve customer engagement.

    • Innovation Realty: A growing real estate brokerage adopting modern CRM tools to enhance agent productivity and customer relationships.

    • Clariti Group: An HR consulting firm integrating new technologies to improve client communications and operational efficiency.

    • Maverick Volleyball: A nonprofit sports organization implementing tools to manage memberships, teams, and events more effectively.

    • Tuio: An all-in-one school and childcare management system that reduces administrative costs and improves cash flow through automation, saving over 40 hours a month.

Trusted by Leading Organizations

Ready to work smarter?

Whether you’re adopting new technologies or optimizing what you already have, we’re here to help. We transform complex challenges into actionable strategies that modernize operations, improve efficiency, and drive lasting growth.

  • If you’re looking for a pair of whip-smart guides to help you navigate the murky waters of entrepreneurship, look no further! Sarah and Ryan deliver creative solutions to complex problems, all with style and grace. When we have questions about our business, we turn to them for help and guidance. They’re a pleasure to work with, and they really know their stuff.

    – Ange & Ryan, Nimble Web Co.

  • Working with Wild Idea Co. was an amazing experience for me. Throughout the entire duration of my work with Ryan, I felt very well served. Ryan always took the time to answer all my questions, he challenged me to think creatively and divergently, and he provided any necessary support that was required for me to complete the goals I had set for my business. Ryan is approachable, reliable, knowledgeable, and compassionate- all qualities I see as extremely important to help drive business goals forward. It is without any hesitation that I would recommend and endorse Wild Idea Co. for their amazing work!

    – Kristina Beauchesne, Common Ground Consulting

  • I wish I had discovered Wild Idea Co. sooner in my business start-up. Finding funding, taking those first steps, navigating all the options – it can be really daunting! If you are just starting out, or want to up your game, I suggest checking out their website. I’m currently diving into the resources and reading list!

    – Brittany Webster, Consciously Curated Home

  • I was originally introduced to Wild Idea Co. through Invest Ottawa for an introductory consultation. I was very impressed with their interactions that I ended up working with them afterwards with getting my company up and running. They were very helpful, kind, approachable and paid attention to my needs and were more than accommodating with everything I needed for setting up my own online store at the start of COVID-19. When and if I am to open up a new business, I would definitely use them again and again.

    – Sarp Diker, West Wind Coffee Co.

  • We are so grateful to have met Ryan and Sarah from Wild Idea Co. When starting our business in a new country, it felt overwhelming and difficult to know where to focus our energy. From our first conversation with Ryan and Sarah we felt clearer in strategy, confident and focused on a clear direction. They helped us uncover and define parts of the business which were critical to our growth in our first year. They connected us with incredible people in our industry and are always thinking of how they can help you. Now as we wrap up year 2, we still turn to them for guidance and advice, and we won’t be stopping anytime soon! Their unwavering support was priceless for us both professionally and personally. Do yourself a favour and book a call with them ASAP!

    – Sophie & Evan George, The Kiln

  • I loved working with Wild Idea Co. As an artist, I found their bespoke but polished approach really helpful as we worked on expressing and presenting my worldview and creative output. It was my first time undergoing a brand review and not only did it help me better articulate what I’ve accomplished and where I am going, but it rekindled my creativity as well.

    - Miranda Mulholland, Juno-Nominated Artist & Cultural Advocate

  • Our experience working with Wild Idea Co. was nothing short of amazing! Ryan and Sarah were instrumental in helping us re-brand our company and develop a new marketing plan. As a start-up, we needed guidance and a clear roadmap, and they delivered just that. Throughout the process, they provided our team with regular updates and feedback and were always available to answer any questions we had. The results were outstanding! Thanks to their expertise and guidance, our business has seen a significant increase in sales and customer engagement. The team was attentive, professional, and genuinely passionate about our success. The end result was a beautiful, revitalized brand that exceeded our expectations. We couldn’t be happier with the outcome and highly recommend Wild Idea Co. for any business consulting or marketing needs. They truly rock!

    – Dylan Welsh, Dock Shield

  • Sarah is both a talented creative designer and strategic thinker who can combine these elements to create compelling brand experiences. She’s able to quickly understand the brand, business and customer needs to develop unique designs and solutions. She is a great partner and works in collaboration with team members to elevate their ideas and bring their vision to life. Helps that she is passionate about what she does, reliable and a pleasure to work with.

    - Niraj Hansoti, Managing Director Catapult Capital, Jackman Reinvents

  • Sarah has a unique blend of strategy and creative that gives her the ability to solve brand challenges in a fresh way. I have personally worked with Sarah on multiple brands over the years and her strategic contributions routinely drive the client's thinking forward. She is a champion of great creative ideas and never willing to compromise. Could not recommend enough.

    - Olga Kisza, Co-Founder, Indeks

  • Great stuff happens when Sarah’s around. She is not only creatively gifted, but possesses the drive, pragmatism, and organization to actually get stuff done. And quickly too. In particular, I was always impressed by her ability to translate customer insight into tangible and differentiated opportunities that clearly drove commercial results for our clients. I cherished my time working with Sarah and look forward to working with her again.

    - Jacob Prapavessis, Head of Market Gravity, a Deloitte business

  • We have had the absolute pleasure to work with Sarah over the last decade. She is a rare combination of strategic smarts and insightful creativity. Sarah helps businesses grow by providing strategies that are differentiated and realistic. To top it off, Sarah is always fun to work with and reliable.

    - Christine McArthur, Managing Director, Mass Minority