Marketing & Branding
Your brand is more than a logo, and your marketing should connect, not just compete. Here, we share strategies, tools, and insights to help you build a standout brand and marketing that drives results.
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Avoid These Mistakes When Naming Your Business in Canada
Struggling to name your business? Discover the top mistakes Canadian entrepreneurs make when naming their businesses and how to avoid them. From legal checks to digital presence, ensure your name stands out for the right reasons.
Why Every Business Needs a Style Guide – And How to Create One
A style guide is the key to building a consistent and impactful brand. Learn why your business needs one, what to include, and how to create a style guide that resonates with your audience.
Designing a Strong Brand Identity in Canada: Options for Every Budget
Looking to create a strong brand identity for your business in Canada? From professional design agencies to freelance designers, DIY tools like Canva, and AI-powered platforms, there are options for every budget. Discover pricing, benefits, and considerations for each, and learn how to make the best choice for your brand. This guide covers everything you need to know.