Business Viability Kit: Validate Your Business Idea with These Essential Tools

Starting or scaling a business is exciting—but it's also full of unknowns. Will your idea work? Can it be profitable? Do you have the right strategy in place? The free Business Viability Kit is designed to give you clarity and confidence, helping you assess whether your business concept is financially and operationally sound before you invest too much time or money.





Why You Need the Business Viability Kit

Many entrepreneurs dive into their ventures without a clear roadmap, leading to wasted resources and stalled progress. This kit is your safeguard, providing a structured approach to validate your idea, define your market, and create a foundation for growth. If you're searching for business planning tools, startup financial planning, or how to price a product or service, this kit has everything you need.





What’s Included in the Business Viability Kit?

The kit includes practical tools and worksheets to help you assess, refine, and solidify your business concept. Here’s what you get:

  • Lean Canvas Worksheet – A one-page business plan template that helps you map out key aspects of your business idea. We provide an example of a maple syrup company to illustrate how to answer each section.

  • Lean Canvas Goal Planner – Expands on the Lean Canvas Worksheet, allowing you to dive deeper into specific business areas. Example pages are included to guide you.

  • Business Vision Planner – A concise business vision statement planner that helps you think about your long-term business goals and where you want to be in the future.

  • Startup Expense Calculator – Helps you calculate all startup costs so you know how much capital you need before launching.

  • Pricing and Break-Even Calculators – A crucial tool for break-even analysis, ensuring you price your products or services correctly and determine the sales volume needed to cover your costs. Includes separate tabs for service, manufacturing, and retail businesses.


How to Use the Business Viability Kit

  1. Clarify Your Business Model – Start with the Lean Canvas Worksheet to outline your key business elements, from value proposition to revenue streams. Use the example provided as a guide.

  2. Expand Your Strategy – Utilize the Lean Canvas Goal Planner to refine and develop each section of your business plan in more detail.

  3. Define Your Goals & Vision – Use the Business Vision Planner to establish clear objectives and long-term aspirations.

  4. Assess Financial Viability – Enter your expected startup expenses into the Startup Expense Calculator to understand your initial investment requirements.

  5. Find Your Break-Even Point – Use the Pricing and Break-Even Calculators to determine how much you need to sell to cover costs and make a profit. Make sure to review the different tabs based on your business type.

  6. Plan Your Execution – Set aside specific days and times to work through each document. Don’t rush—use this process to ask questions, seek advice, and refine your strategy.


Frequently Asked Questions (FAQs)

What is a business viability kit?
A business viability kit is a collection of tools designed to help entrepreneurs validate their ideas, assess financial feasibility, and create a roadmap for success.

Why do I need a business viability kit?
If you're launching a new business or pivoting an existing one, this kit provides clarity on key areas like financial planning, goal setting, and business positioning.

How do I calculate my startup expenses?
The Startup Expense Calculator in the kit helps you list and estimate all necessary costs before launching your business.

What is break-even analysis?
Break-even analysis helps you determine how much you need to sell to cover costs and start making a profit. The kit includes a Break-Even Calculator to simplify the process.

Is this kit for product-based or service-based businesses?
Both! The Pricing and Break-Even Calculators include different tabs for service, manufacturing, and retail businesses.


The Business Viability Kit isn't just about assessing your idea—it’s about setting a strong foundation for success. Whether you’re launching a new business or considering a pivot, this kit gives you the clarity and direction you need to move forward confidently.

Sarah Gencarelli

Sarah Gencarelli is a creative strategist and co-founder of Wild Idea Co., with over a decade of experience helping businesses craft compelling brand strategies. Passionate about storytelling and connecting brands with their audiences, Sarah blends creativity and practicality to deliver impactful results. She thrives on helping Canadian entrepreneurs bring bold ideas to life and create brands that feel authentic and memorable. When she’s not brainstorming the next big idea, Sarah enjoys spending time with her family and finding inspiration in the world around her.

https://www.sarahgencarelli.com
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