Big-brand smarts,
small business heart.

Smart, strategic brand and marketing expertise that helps Canadian businesses grow with confidence.

At Wild Idea Co., we understand the challenges of growing an SME—you need your resources to work as hard as you do. That’s why we help businesses build standout brands and smarter marketing strategies. Using a lean, efficient approach, we blend years of experience, a trusted network, and smart AI to help you get more from your marketing.

Our Services

Build a foundation for growth with clear, compelling messaging and a brand identity that sets you apart.
Amplify your efforts with smarter marketing across social, email, SEO, and more.
Get guidance and experience from entrepreneurs who have helped many small and mid-sized business owners at different stages of growth.
Gain practical insights and hands-on learning in branding, copywriting, marketing, and AI. Customized to your needs, each session equips your team or group with actionable strategies to drive results.

Learn More

We have had the absolute pleasure to work with Sarah over the last decade. She is a rare combination of strategic smarts and insightful creativity. Sarah helps businesses grow by providing strategies that are differentiated and realistic. To top it off, Sarah is always fun to work with and reliable.

- Christine McArthur, Managing Director, Mass Minority
Working with Wild Idea Co. was an amazing experience for me. Throughout the entire duration of my work with Ryan, I felt very well served. Ryan always took the time to answer all my questions, he challenged me to think creatively and divergently, and he provided any necessary support that was required for me to complete the goals I had set for my business. Ryan is approachable, reliable, knowledgeable, and compassionate- all qualities I see as extremely important to help drive business goals forward. It is without any hesitation that I would recommend and endorse Wild Idea Co. for their amazing work!

– Kristina Beauchesne, Common Ground Consulting
I wish I had discovered Wild Idea Co. sooner in my business start-up. Finding funding, taking those first steps, navigating all the options – it can be really daunting! If you are just starting out, or want to up your game, I suggest checking out their website. I’m currently diving into the resources and reading list!

– Brittany Webster, Consciously Curated Home
Our experience working with Wild Idea Co. was nothing short of amazing! Ryan and Sarah were instrumental in helping us re-brand our company and develop a new marketing plan. As a start-up, we needed guidance and a clear roadmap, and they delivered just that. Throughout the process, they provided our team with regular updates and feedback and were always available to answer any questions we had. The results were outstanding! Thanks to their expertise and guidance, our business has seen a significant increase in sales and customer engagement. The team was attentive, professional, and genuinely passionate about our success. The end result was a beautiful, revitalized brand that exceeded our expectations. We couldn’t be happier with the outcome and highly recommend Wild Idea Co. for any business consulting or marketing needs. They truly rock!

– Dylan Welsh, Dock Shield
If you’re looking for a pair of whip-smart guides to help you navigate the murky waters of entrepreneurship, look no further! Sarah and Ryan deliver creative solutions to complex problems, all with style and grace. When we have questions about our business, we turn to them for help and guidance. They’re a pleasure to work with, and they really know their stuff.

– Ange & Ryan, Nimble Web Co.
I loved working with Wild Idea Co. As an artist, I found their bespoke but polished approach really helpful as we worked on expressing and presenting my worldview and creative output. It was my first time undergoing a brand review and not only did it help me better articulate what I’ve accomplished and where I am going, but it rekindled my creativity as well.

- Miranda Mulholland, Juno-Nominated Artist & Cultural Advocate
Sarah is whip-smart and fun to work with. She brings great energy, is an engaged team member, and confidently rolls with changing priorities. Sarah has great knowledge of multi-channel needs for a wide variety of clients and categories and is always keen learning...hello AI and how to it can be used for good. Working with her is such a delight and always full of fun and laughs.. she has a great laugh too.

- Lindsay Durney, Partner, Public Office Inc.
We are so grateful to have met Ryan and Sarah from Wild Idea Co. When starting our business in a new country, it felt overwhelming and difficult to know where to focus our energy. From our first conversation with Ryan and Sarah we felt clearer in strategy, confident and focused on a clear direction. They helped us uncover and define parts of the business which were critical to our growth in our first year. They connected us with incredible people in our industry and are always thinking of how they can help you. Now as we wrap up year 2, we still turn to them for guidance and advice, and we won’t be stopping anytime soon! Their unwavering support was priceless for us both professionally and personally. Do yourself a favour and book a call with them ASAP!

– Sophie & Evan George, The Kiln
Sarah is both a talented creative designer and strategic thinker who can combine these elements to create compelling brand experiences. She’s able to quickly understand the brand, business and customer needs to develop unique designs and solutions. She is a great partner and works in collaboration with team members to elevate their ideas and bring their vision to life. Helps that she is passionate about what she does, reliable and a pleasure to work with.

- Niraj Hansoti, Managing Director Catapult Capital, Jackman Reinvents
Sarah has a unique blend of strategy and creative that gives her the ability to solve brand challenges in a fresh way. I have personally worked with Sarah on multiple brands over the years and her strategic contributions routinely drive the client's thinking forward. She is a champion of great creative ideas and never willing to compromise. Could not recommend enough.

- Olga Kisza, Co-Founder, Indeks
Great stuff happens when Sarah’s around. She is not only creatively gifted, but possesses the drive, pragmatism, and organization to actually get stuff done. And quickly too. In particular, I was always impressed by her ability to translate customer insight into tangible and differentiated opportunities that clearly drove commercial results for our clients. I cherished my time working with Sarah and look forward to working with her again.

- Jacob Prapavessis, Head of Market Gravity, a Deloitte business
I was originally introduced to Wild Idea Co. through Invest Ottawa for an introductory consultation. I was very impressed with their interactions that I ended up working with them afterwards with getting my company up and running. They were very helpful, kind, approachable and paid attention to my needs and were more than accommodating with everything I needed for setting up my own online store at the start of COVID-19. When and if I am to open up a new business, I would definitely use them again and again.

– Sarp Diker, West Wind Coffee Co.

Why Us?

We bridge the gap between big-brand strategy and small-business realities.

About Us

150+ brands of experience. From Fortune 500’s to innovative startups, we’ve seen what works—and we know how to tailor it to your unique challenges.
Practical solutions. Everything we do is designed to save you time, stretch your budget, and get measurable results.
A personal touch. We care deeply about your success and approach every project like it’s our own business.